How stray animals in India lead a sad life on the streets with not much dignity in death too. Most of the times, rash driving by careless drivers is to blame for their untimely death.

The Indian market comprises a huge middle class, a relatively large affluent class, and an economically disadvantaged class. Little wonder why understanding the customer has never been more important. A brand is, in essence, the sum of the customer experiences it provides–in-store or online. At the very core of CX is the customer journey, for which mapping has become critical to improving the experience. Its implementation, however, never falls into the one-size-fits-all category, particularly

From B2B To B2C: How Del Monte Expanded Its Base In India “We’ve always seen our B2B business as a way of exposing our brand to millions of consumers, and we have now progressed to become a prominent B2C presence,” says Yogesh Bellani, CEO of Del Monte joint venture Fieldfresh Foods. He explains the brand’s approach, as well as its future plans. The fast moving consumer goods (FMCG) industry in India grew at a compound annual rate of 16% between 2015 and 2016. According to an A.T. Kearney analy

Rajan Anandan is the Vice President and Managing Director of Google India, responsible for all Sales and Operations in the country. He joined Google in February, 2011. India makes a substantial contribution to Google’s worldwide operations. Google India, with offices in Bangalore, Hyderabad, Gurgaon, and Mumbai, provides the company with local support and representation in the country. In conversation with exchange4media, Anandan speaks about the evolving internet landscape in India, Google’s

Delhi became the most polluted city in the world as air quality index reached dangerous levels a day after the festival of Diwali. What is contributing significantly to the air pollution in the national capital region is illegal stubble burning in neighbouring states. Add to that vehicular pollution, fireworks during Diwali and construction dust and you have an annual crisis that is only getting from bad to worse Stubble burning and its effects on air pollution Burning the fields right after h

The restaurant industry is one of the hardest hit by coronavirus-induced lockdown in the country. Massive layoffs are just the tip of the iceberg. Getting people back into restaurants and regaining their confidence once the lockdown is over is likely to be the next big hurdle in reviving the industry. The fear of COVID-19 among customers and a hesitation to spend might prove to be a death knell for eateries. Dining out is a social experience and with social distancing norms in place, industry in